Facebook Marketplace: a dealer readiness checklist

Start with current eligibility

What a dealership can do on Facebook Marketplace depends on Meta’s current programmes, your business account and your location, and those rules have changed over time. Before investing in a workflow, check Meta’s current guidance for vehicle dealers and confirm what your account can do today.

If dealer listings are not available to you, your Facebook Page and other social channels are still valuable places to show your inventory, with the same preparation.

Make every listing accurate

Social buyers move fast and compare quickly. The listing has to describe the actual car: trim, mileage, equipment and condition. Inaccurate details lead to wasted appointments and lost trust.

• Specification checked against the VIN decode
• Mileage current
• Known damage or wear disclosed
• Your own photographs, showing the car as it is

Price it against the local market

Shoppers on social channels often check a car against others nearby before they message. Check the car’s position among comparable listings before it is posted, so the first conversation is not about why it costs more than the same car down the road.

Include the disclosures your state requires

Vehicle advertising rules vary by state and can cover price, fees, mileage and "as is" status. Make sure every post includes what is required, and keep a standing disclaimer so it is never left out under time pressure.

Organise the follow-up

A post that draws enquiries only helps if each one is answered quickly and tracked. Decide who owns social enquiries, how fast they are answered and how each one is recorded against the car it is about. Messages that move into texting must follow the buyer’s consent.

• A named owner for social enquiries
• A target response time
• Each enquiry recorded against its car
• Texting only with recorded consent

Where AXLE fits

AXLE helps with the preparation and the follow-up. It does not post to Facebook Marketplace on your behalf. The merchandising view finds cars missing photos or descriptions, Comps checks the price, the Social Planner drafts posts from the car’s real details for your own Facebook Page and other accounts, and leads that arrive through your CRM are grouped by vehicle.