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AXLE

Lead management / Lean teams

CRM for independent car dealers

A lean team cannot afford to lose a warm lead.

Independent stores often run sales, follow-up and the desk with a handful of people. AXLE keeps each buyer attached to the car they want and the deal the desk built, so whoever picks up the lead next has the whole picture.

Talk about your dealershipOpen workspace
AXLE / Leads
AXLE Leads grouped by vehicle with stages and payment estimates (sample customer names)
The challenge

Where small teams lose leads

In a small store the same person may answer the phone, walk the lot and desk the deal. Leads arrive from the website, social pages and listing sites, and the details end up in a CRM, a notebook and someone’s memory. The cost is not the lead that never came in; it is the warm one nobody followed up because the context was missing.

A CRM helps a lean team when it answers three questions instantly: which car is this buyer interested in, where does the conversation stand, and what did we last tell them?

The workflow

How AXLE handles it.

  1. 01

    Connect the CRM

    AXLE reads leads and stages from the CRM connected to your account.

  2. 02

    Work leads by car

    Leads are grouped under the car they ask about, with counts for each stage.

  3. 03

    Desk from the lead

    Open Desking with the buyer attached, build the estimate and save it back to the customer.

  4. 04

    Follow up with context

    The car, stage and last estimate are on the lead for whoever picks it up.

What changes

What your team gets.

Faster follow-up

No more searching for which car a buyer meant or what was quoted.

Visible demand

See which cars draw enquiries and which draw none.

Shared context

Anyone on the team can pick up a lead where the last person left it.

Features this uses

Features / 14Dealer CRM & leadsConnect buyer opportunities to the relevant vehicle and payment estimate in AXLE.Explore Features / 15Desking & deal workspaceExplore vehicle payment estimates, trade assumptions and deal handoffs in AXLE.Explore Features / 10Inventory managementReview inventory, recon, costs, merchandising and ageing in one connected AXLE workspace.Explore
Questions

Before you begin.

Do I need to replace my CRM?

No. AXLE reads from the CRM connected to your account and organises the leads around your inventory.

Does AXLE handle financing applications?

No. AXLE is not a lender and takes no credit applications. The desk produces payment estimates; financing happens through your own credit provider.

Is this suitable for a two- or three-person team?

Yes. It is designed so a small team can see every open opportunity and its context in one place.

More solutions

Your next step

Put the whole deal in context.

Talk about your dealership